Publish your product catalog once. Reach every dealer.
TrueSpec is the catalog data API for building-material manufacturers and suppliers. Upload your catalog one time and every dealer, distributor, ERP, and eCommerce site you sell through reads live, current product data — instead of re-keying the spreadsheet you email every quarter.
Upload the catalog you already have
Start from a CSV or Excel export, a PDF line card, or your Shopify or WooCommerce store. TrueSpec maps your column names to a standard format, validates every row, and shows you a clear, row-level report before anything publishes. Re-upload an updated file any time — products update in place, never duplicated.
One source of truth, always current
When you discontinue a color, change a profile, or move a SKU from 25-to-a-box to 50, the change reaches every connected customer immediately. No 'is v3 the latest?' email threads, no stale copies floating around your distribution channel.
Automate it when you're ready — publish straight from your systems
The spreadsheet is the on-ramp, not the end state. With a publish-scoped API key, your PIM, ERP, or website pushes product updates and images through TrueSpec's write API the moment they change in your system — no export, no upload, no one in the loop. Every push is validated the same way as an upload, updates in place, and never silently overwrites an edit your team made by hand. Spreadsheets keep working forever; automation is there when you want it.
You stay in control of your data
You grant each customer read access by invitation and can revoke it at any time. Access is private — there is no public marketplace handing your full catalog to scrapers or competitors. Every API request is metered, so you always know who is pulling what.
Built for the way your customers buy
Your dealers' websites, ERPs, and estimating tools get one secure key and a clean REST API with incremental sync — so their tech person can connect in an afternoon, and your products show up correctly everywhere they are sold.
How manufacturers use TrueSpec
- Upload the catalog you already have — Drop in a CSV or Excel export, a PDF line card, or connect your Shopify or WooCommerce store.
- Map and review — TrueSpec matches your columns to a standard format and flags every row; you approve before anything publishes.
- Invite your customers — Grant each dealer, distributor, or retailer read access by invitation — and revoke it any time.
- They stay current automatically — Their website and ERP pull live; your next upload updates products in place, never duplicated.
Ready to publish your catalog?
Create an account, or tell us about your catalog and we'll help you onboard.
Buy or resell building products instead? See TrueSpec for distributors & dealers →